Who we are.

Obvious is a full service agency that uses design strategy to implement and improve marketing and communication solutions.

Specialists in

Branding, Marketing, Education & Experience.

Some things are simply black and white.

Obvious is a creative agency that delivers simple, practical solutions. Why make things more confusing than they need to be? We break things down and make sh*t simple, without compromising on quality.

We’re authentic. We don’t wear suits or sell expensive solutions that don’t work. We’re innovative, passionate and unconventional. We love what we do, and excel in our execution. As advocates for personal expression, we represent the characteristics of the people we work with, both clients and team members.

Obvious is based in Wellington, the creative capital of New Zealand. This offers us inspiration and access to New Zealand’s top design talent. Being at the heart of the country allows us to support both the public and private sectors. We’ve worked with some of Aotearoa’s biggest and most influential names in business, education and events.

We’re all about work that delivers positive social impact. We’re particularly focused on the education sector, where we’re working alongside education providers and organisations to improve the accessibility of learning opportunities.

We emphasise two-way dialogue; we complement your expertise with our own. We’re excited to hear about your next project - get in touch with us to make it Obvious!


Meet the team.

Ciaran Jack
Founder and Creative Director

The token ginger of the team, Ciaran grew up in Queenstown and unsurprisingly developed a passion for adventure. Queenstown’s rapid growth and emergence as a key tourism destination in New Zealand informed Ciaran’s love of photography, and sensibility for experience design and business development.

While doing his honours degree in Visual Communication Design, Ciaran established a sizable network of clients as a creative freelancer, and worked in several agency and inhouse positions before founding Obvious as its Creative Director.

Ciaran's unique background as a senior designer in tertiary marketing compliments the team's work in the education sector, with their social enterprise, StudySpy.

Michael Watson
Managing Director

Mixed-accent Michael is a Scottish Kiwi, who’s experienced across all things digital. Michael is a strategic thinker and an expert in execution. He was a finalist for Young Business Person of the Year 2018 at the Wellington Region Business Excellence Awards.

Michael’s passion for business and technology began in 2013, where he founded the team that won the Innes48 Startup Competition - the largest of its kind in NZ.

Michael was a Senior Product Advisor at Microsoft for 2 and a half years, while he was co-founding StudySpy. Michael negotiated with 6 government departments over 11 months to gain access to the data that would make StudySpy the reality it is today for tens of thousands of kiwi students.

Jarrod Mosen
Technical Director

Born in Northland, raised in the Waikato, and now living in Wellington, Jarrod's seen his fair share of the North Island (he's working on the South).

He's passionate about using technology to effect positive social change, and helping others do the same. Efficient execution and pragmatism underscore his approach to all things digital.

Jarrod is a full-stack developer and has a sharp analytical mind with the ability to spot trends in data.

Elley Wagner

Elley is a designer who is passionate about merging her illustrative and artistic side with graphic design to create thoughtfully crafted visuals.

Even though Elley grew up in the heat of Saudi Arabia you'll often find her snowboarding on the powder topped mountains or up to her neck in the surf.

Ryan Walker
Design + Strategy

Ryan grew up living on a farm in the small rural town of Otaki. Being small and remote, as soon as he could, he moved to the city, first Auckland, now to the creative capital, Wellington.

Ryan specialises in applying design thinking to business strategy to help deliver valuable content to an audience, focusing on function informed design.

+ You?
We're Hiring

Our Social Enterprise.


StudySpy is a social enterprise delivered by Obvious that enables prospective students to compare and contrast every course in New Zealand, from apprenticeships to university degrees.

We’ve updated over 3,000 courses and helped tens of thousands of kiwi students discover their tertiary pathways. We also offer a free scholarships database that gives students equal access to over $30 million worth of opportunities.

The StudySpy platform empowers students across Aotearoa to be informed on one of the most important decisions of their lives.
Make it obvious.
Get in touch with us.
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Level 10, 1 Victoria Street,
Te Aro,