Obvious was engaged to refresh the brand of Tertiary Education Union. Beginning with a branding workshop, we unpacked the vision and opportunities to optimise a decade old, national identity in time for their 10-year Anniversary conference. This was the start of a comprehensive brand eco-system renovation and fantastic client relationship. It was important to us and the TEU, that we preserve and celebrate existing elements within the organisation's identity that members were proud to represent.
Check out the website here: teu.ac.nz