New Zealand Institute of Creativity, in the heart of the creative capital.
Te Auaha

User experience is an art where logic and creativity collide.

We were tasked with designing a thorough and extensive wayfinding system for Te Auaha (New Zealand Institute of Creativity)’s beautiful new campus in Wellington CBD.

Creating human navigational experiences that assist users to easily and subconsciously find what they are looking for.

The signage system is designed to facilitate the navigation of every door, staircase, lift, on every level.

During high flows of traffic such as events and experiences we’ve created temporary signage that works dynamically to direct crowds to where they need to go and keep things flowing.

Consistent signage system

We have designed the campus wayfinding for Whitireia in Porirua, and WelTec in the CBD and in Petone. It has been our mission to achieve seamless, subconscious navigation around these locations.

Make it obvious.
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BNZ Partners Centre,
Level 10, 1 Victoria Street,
Te Aro,
Wellington, NZ.
© 2019 Make it Obvious Limited | Creative Design, Marketing & Digital Agency | 100% NZ Owned and Operated.