About us.

Specialists in

Branding, Website Design & Marketing.

When you see it, it's obvious.

Obvious is a full-service design and digital agency based in Wellington with clients all across New Zealand, from Auckland to Queenstown.

We’re authentic as. We’re innovative, passionate and unconventional. We don’t wear suits or sell expensive solutions that don’t work. We love what we do, and excel in our execution.

Wellington, the creative capital of New Zealand, offers us inspiration and access to New Zealand’s top design talent. Being at the heart of the country also allows us to support both the public and private sectors. We’ve worked with some of Aotearoa’s biggest and most influential names in business, government, education and events.

We’re all about work that delivers positive social impact. We’re particularly focused on the education sector, where we work alongside education providers and organisations to improve the accessibility of learning opportunities. We also operate a social enterprise, StudySpy - a digital prospectus with every course and every scholarship in New Zealand, to help students make informed decisions on their future.

If you're looking to take your business to the next level - we're the obvious choice.

Book a Free Exploration Meeting with us using the booking system below - this will send us both a calendar invite.

📅 Book a meeting with us here.

Meet the team.

Ciaran Jack
Founder and Creative Director

Ciaran grew up in Queenstown and unsurprisingly developed a passion for adventure. While doing his honours degree in Visual Communication Design, Ciaran established a sizable network of freelance clients and worked in several design agencies before founding Obvious.

Ciaran's unique background as a senior designer in tertiary marketing compliments the team's work in the education sector, with their social enterprise, StudySpy.

Essi Airisniemi
Operations Manager

Our Ops Manager, Essi, is Finnish and she likes to gets things finished. Essi's experienced in the creative agency world, from working directly with clients, to managing people and the internal processes of running an agency. Her creative background in photography, blended with her talent for processes and finding the smartest way forward makes her the Obvious person for managing team projects.

Michael Watson
Managing Director

Mixed-accent Michael is a Scottish Kiwi, who’s experienced across all things digital and an expert in execution. He was a finalist for Young Business Person of the Year 2018 at the Wellington Region Business Excellence Awards.

While working for Microsoft, Michael founded StudySpy - a digital prospectus with every course and every scholarship in New Zealand. Students search over 70,000 times a month on StudySpy.

Jarrod Mosen
Technical Director

Jarrod's passionate about using technology to effect positive social change, and helping others do the same. Efficient execution and pragmatism underscore his approach to all things digital.

Jarrod is a full-stack developer and has a sharp analytical mind with the ability to spot trends in data.

Elley Wagner
Designer & Illustrator

Elley is a designer who is passionate about merging her illustrative and artistic side with graphic design to create thoughtfully crafted visuals.

Even though Elley grew up in the heat of Saudi Arabia you'll often find her snowboarding on the powder topped mountains or up to her neck in the surf.

Ryan Walker
Design Strategist

Ryan grew up living on a farm in the small rural town of Otaki. Being small and remote, as soon as he could, he moved to the creative capital, Wellington.

Ryan specialises in applying design thinking to business strategy to help deliver valuable content to an audience, focusing on function informed design.

Kareena Harris
Designer & Illustrator

Kareena is a graphic and illustration designer turned social entrepreneur who is passionate about supporting environmental focused outcomes. Kareena loves visual problem solving, she believes that research is the best thing you can do for good design.

Kareena has also run her own social enterprise, The Misprint Co, which combined her design thinking skills and passion for the environment into a popular business creating notebooks from waste paper.

Krissi Mills

Krissi is a passionate creative who knows design is much more than just making pretty pictures. She spent the first few years out of uni working at a Product Development company, before becoming the marketing manager for a local start-up, giving her speed, agility and an excellent sense of design for business.

Krissi loves spending time with her young family and expanding her digital and creative talents.

+ You?
We're Hiring.

Our Social Enterprise.


StudySpy is a social enterprise delivered by Obvious with the mission of enabling access to education. StudySpy enables prospective students to compare and contrast every course and every scholarship in New Zealand.

Students search StudySpy over 70,000 times a month. Before the platform, information on tertiary information was fragmented and out-of-date. We’ve updated over 4,000 courses and helped tens-of-thousands of kiwi students discover their tertiary pathways. We also offer a free scholarships database that gives students equal access to over $70 million worth of opportunities.

The StudySpy platform empowers students across Aotearoa to be informed on one of the most important decisions of their lives.
Make it obvious.
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BNZ Partners Centre,
Level 10, 1 Victoria Street,
Te Aro,
Wellington, NZ.
© 2019 Make it Obvious Limited | Creative Design, Marketing & Digital Agency | 100% NZ Owned and Operated.